Join us at The Westminster hotel in central London for an interactive insight-packed morning aimed to guide practitioners on measurement strategy, tools and techniques to predict, plan, monitor, direct and measure the impact of marketing activity.
We will host a selection of industry leaders who will run engaging sessions throughout the morning providing practical insights on how marketing teams can support growth in uncertain times. This is a practitioner-focused complement to IPA Effworks’ informative content.
Speakers: Ian Gibbs, Director of Insight and Planning, DMA UK. Plus, more speakers to be announced.
Topic: Why measurement is essential for building a cost-of-living-crisis exit strategy
CMOs are under more short-term pressure than ever. Their budgets are under strain and their customers are becoming hooked on short term price promotions. Reducing levels of price sensitivity is only possible with the right measurement frameworks in place. We will reveal insight derived from 1200 campaigns in the DMA's Effectiveness Databank which will help marketers make smarter, more effective decisions to help them roll-out their cost-of-living crisis exit strategy.
When: Thursday 12th October 2023, 8:30 am – 12 pm
Where: The Westminster, 30 John Islip St, Westminster, London, SW1P 4DD
Spaces are limited and will be allocated on a first-come, first-served basis. RSVP today to secure your spot.