Join us in Central London for an exclusive event showcasing thought leadership, marketing solutions, and insights that will empower marketing and advertising professionals to drive effectiveness, growth, and business performance.

As we look ahead to 2024 marketers stand on shifting sands: The cost-of-living crisis continues to dent consumer wallets; customers are becoming hooked on short term price promotions; the sunset of third-party cookies is disrupting customer journey insights; and economic fluctuations are adding layers of uncertainty. Yet, we're expected to continually drive growth.

In these turbulent times, safeguarding budgets and making a case for marketing and brand investment to internal, external, C-suite stakeholders is vital. But with half of marketers unsure of their optimal marketing mix, how can we confidently navigate the choppy waters of marketing effectiveness?

Why Attend?

Insights: Dive deep into the challenges of the current marketing landscape.
Strategies: Learn how to safeguard budgets and make a case for marketing and brand investment.
Networking: Connect with industry leaders and peers.

Highlights

Why measurement is essential for building a cost-of-living-crisis exit strategy

KEYNOTE SPEAKER: IAN GIBBS

CMOs are under immense pressure, with budgets strained and customers leaning towards short-term price promotions. Ian Gibbs will unveil insights from 1200 campaigns in the DMA's Effectiveness Databank, guiding marketers to make smarter decisions for their exit strategies.

Panel Discussion: "Measurement’s New (but kind of old) Era"

Allyson Dietz

Senior Director of Product Marketing

TransUnion

Lauren Sheridan

Effectiveness Specialist

Google UK

Mark Evans

Former Managing Director

Marketing & Digital Direct Line Group

Mark Anton

VP, Consulting

TransUnion

Matt Dailey

Founder & Consultant

1PD Group

As we approach 2024 and Marketing Mix Modelling (MMM) is going through what looks like a renaissance of sorts, our panel of industry experts will delve into the intricate dance between long-term brand building and short-term sales performance. They'll discuss data-driven practices, the undeniable power of brand-building advertising, and its immediate impact on sales and join the ongoing discussion on how can we strike the right balance in this evolving landscape? This panel promises not only to challenge your understanding but also to provide actionable insights for the coming year.

Date: Thursday 12th October 2023

Time: 8:30 am – 12 pm

Venue: The Westminster, 30 John Islip St, Westminster, London, SW1P 4DD

Spaces are limited. Reserve your spot today and be part of this transformative event.

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