The Data Dilemma report

We all know data has the power to influence critical business decisions. But despite this our research has found, 70% of marketers believe that data is a valuable asset which is not being fully exploited in their organisation.

With so much data available, many marketers are struggling to make sense of it.  However, the challenge is not the amount of information available, which our marketers have in abundance. The real challenge is to translate data into useful insight that drives business growth - this is what we have identified as ‘The Data Dilemma’.

This report will draw on our research findings of 151 senior marketing professionals to explore the key factors that have created this ‘Data Dilemma’. It will illustrate the common pain points and challenges facing marketers and offer practical steps to help bring clarity to the complex world of data.

You can download the report for free by completing the form below: