Callcredit Blog


Machine Learning and AI – the future of the fight against fraud

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  In the second in his series of guest blogs David Birch, author and advisor on digital financial services, tackles Machine Learning and AI. As I’ve written many times, it is difficult to overestimate the impact of artificial intelligence (AI) on … » Read more…

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NHS data sharing – lessons for consumer brands

Plans to share patient data have been put on hold by the NHS following acceptance that they did not explain the project well enough.  Meanwhile, many brands (including banks and mobile operators) have data monetisation programmes underway.  Are there lessons … » Read more…

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Is your marketing relevant or intrusive?

Marketing and advertising domains have undergone successive revolutions over the last few years as they increasingly draw on consumer co-generated data – digital exhaust, the lifeblood of the digital economy – to make offers more relevant.  But when does relevance … » Read more…

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Quis custodiet ipsos custodies?

Quis custodiet ipsos custodies or ‘who will guard the guards themselves’ is a question many of us will be asking ourselves in the shadow of the Prism furore – in English not Latin of course.  What is the right balance … » Read more…

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Online advertising – who’s in control?

If you’ve ever seen irrelevant display advertising and wondered why it happens then read on… Upcoming EU data portability regulations give consumers rights to see the data held on them and move it between platforms.  Whilst some of this data … » Read more…

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