Callcredit Blog

Marketing

A data detox in time for spring: focusing on data quality and creating a true single customer view

  Key takeaways: Support your approach to compliance with accurate data Gain a true view of your customer base with DataDNA™ Build strong foundations to drive customer insight Fuel brand loyalty by creating relationships driven by data insight Whether it … » Read more…

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GDPR – what it has meant for our business and what future regulation is on the horizon?

    With the GDPR deadline fast approaching, we spoke with Neil Bentley, Head of Legal at Callcredit, to discuss what the regulation change has meant for our business and how we’ve prepared for it. Neil has worked closely with … » Read more…

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Ideas for innovative data-led marketing to optimise the buyer journey

  Digital media and the availability of personal data have transformed the marketing landscape. The way to make the most effective use of your spend, as with all types of marketing, is to closely identify your target market and to … » Read more…

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Are there too many analysts?

As a result of winning a few big pitches, a natural increase in demand for insight services, people moving to new roles internally and externally, as well as maternity cover, I have been in constant recruitment mode for the last … » Read more…

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Marketing Myopia

This gallery contains 1 photo.

While the debate continues about proposals to replace the UK Census with options such as online survey and using data already held by Government agencies, the fact of the matter is that we marketers need to know what changes are … » Read more…

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