Callcredit Blog

Data Analysis

Tackling the data dilemma – top tips for businesses: Blog 5/5 – Finally, stay ahead of the competition

This is the last of a series of blogs aimed at helping you better use data to hit your objectives and improve ROI. There is so much that can be done with good data if organisations are savvy enough to … » Read more…

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Tackling the data dilemma – top tips for businesses: Blog 3/5 – Get over the budget barrier

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In the third of a series of blogs aimed at helping you better use data to hit your objectives and improve ROI, I discuss the need for additional resource and expertise in achieving good data analytics.             Over a third of … » Read more…

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Five data marketing tips for staying ahead in 2017

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As another year begins, it’s a good opportunity to take stock, talk about what worked well in 2016 and identify areas for improvement, when it comes to effective use of data. There’s no doubt that as a marketer you are … » Read more…

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The role of a data scientist in a data driven future

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We’ve likely all heard the metaphor ‘data is the new oil’ or have been dazzled by statistics on how many trillion gigabytes of online data exist.  Such quotes take me back to a distant time and place; GCSE Information Technology … » Read more…

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The next generation of consumers and the rise of the personal information economy

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In the past hour, how many times have you sent an email, looked at your Facebook timeline or sent a WhatsApp? It’s likely you will have ‘ticked’ at least a few of the above. And these are just some of … » Read more…

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