Callcredit Blog

Tackling the data dilemma – top tips for businesses: Blog 3/5 – Get over the budget barrier

Consumer Marketing Data

In the third of a series of blogs aimed at helping you better use data to hit your objectives and improve ROI, I discuss the need for additional resource and expertise in achieving good data analytics.            

Over a third of respondents (35%) are still citing lack of budget as a barrier to achieving good data analysis. In fact, it was pulled out as the biggest hurdle that had to be overcome in our research. If you’re spending almost a day a week looking at customer data without it delivering (as our survey suggests), then that’s wasted time.

Whilst justifying budgets can be a challenge, companies need to view data-spend as a long-term investment. Four out of five marketers say that making significant inroads with data analytics within the next two years is critical, or their business will suffer financially. Make the case for bringing in additional resource and expertise to free up some time so you can focus on other marketing duties, such as the more creative and strategic aspects of your job.

Top tip;

For further insights download for free, The Marketer’s Guide to Using Data for some quick wins on how to stay ahead of the game in data-driven marketing.

Previous blogs in this data dilemma series

Aim for better, not more
First things first – quality is key

Author: Steve McNicholas, Managing Director, Credit and Marketing Data

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