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What’s in store for multi-channel retailers?

A few months ago, I stopped using all of my loyalty cards but carried on visiting the stores to see what would happen.  The result?  No change – I still receive weekly and in some cases daily emails from a … » Read more…

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Banking on social success

Social media is now an accepted part of customer interaction for the UK’s retail banks.  Take Twitter, for example – the top 10 retail banks have an average of about 20,000 followers each and 40,000 tweets posted.  There is wide … » Read more…

How do e-retailers really know the age behind the invisible consumer?

The retail space is changing rapidly and as the internet becomes increasingly more accessible to consumers the retail sector’s territory has expanded.   Although internet retailing isn’t new, it’s clear that it is growing at a considerable pace, which could pose … » Read more…


Getting to know your invisible customers

Probably the most often quoted principle after ‘retail is detail’ is ‘know your customer’.  Previous generations of customer insight have depended on in-store data capture and card based loyalty schemes.  But is this enough in the post digital era?  Most … » Read more…


Fairytale of New York or digital ghost town?

Black Friday is fast becoming a quaint tradition, hijacked by retailers in the USA as another gimmick to tactically squeeze a few more sales out of fleeting tablet toting high street visitors to the sound of The Pogues and Kirsty … » Read more…

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